Curriculum Vitae — 2026

Alizé Adam

Customer Experience-Focused Product & Strategy Leader

Financial Services Team Leadership Transformation PRINCE2 Agile
+32 495 84 76 96
Walhain, Belgium

Senior leader with 14+ years of experience in financial services, combining product strategy, team leadership, and a strong focus on how organisations work together to deliver value to customers. Recognised for bringing clarity in complex environments, aligning stakeholders across Product, Sales, Support, and Operations, and turning strategy into practical, executable actions. Pragmatic and data-informed, with a structured approach to problem-solving and decision-making. Particularly motivated by roles that combine people leadership, cross-functional collaboration, and continuous improvement of how teams operate.

2024–2026 Swift

Senior Market Manager
Head of Market Management — Data & Services

Led a team of 5 Senior Market Managers, driving global data product strategy across multiple domains, ensuring alignment between customer needs, regulatory environment, business priorities, and execution.

  • Brought structure and alignment within a senior team, standardising ways of working and collaboration with leadership and rest of the organisation
  • Led a cross-functional initiative (20+ stakeholders across various organisations) to define strategy and investment priorities for Payment Preparation services development
  • Integrated customer insights and market analysis to inform product direction and improve overall future payment preparation customer journey experience
  • Acted as a bridge between all involved functions to align priorities and improve delivery effectiveness and reported periodically on programme progress to senior leadership
  • Provided structured analysis and recommendations to senior and C-level leadership to support decision-making
2020–2024 Swift

Product Management Chapter Lead
Data & Services

Led a team of 7 Product Managers and Product Owners, strengthening and harmonising product management practices, team development, and collaboration across the organisation.

  • Improved consistency and prioritisation principles across team members, with a stronger focus on customer value and delivery outcomes
  • Strengthened collaboration best-practices with Sales, Support, Operations and Customers, improving alignment across the customer lifecycle
  • Developed a high-performing team through coaching, feedback, and hands-on support
  • Brought clarity and structure in a complex Agile transformation context, supporting team in their adaptation, decision-making and execution
2017–2023 Swift

Senior Product Manager
Reference Data — Data & Services

Co-managed a €60M+ reference data portfolio, leading product strategy and lifecycle management with a focus on customer experience and retention while looking for efficiency gains.

  • Monitored product performance using KPIs, customer feedback (NPS, consultations), and sales insights to inform roadmap decisions and product and experience improvements
  • Acted as key interface between Product, IT, Sales, and Support teams to align on customer needs and issue resolution
  • Enabled Sales and Support teams through onboarding and training sessions, improving consistency in customer interactions and creating consistent customer feedback loop
  • Contributed to SLA definition, acted as escalation point for complex customer issues, working with Support teams to resolve them and identify recurring pain points to address structurally
  • Negotiated partnerships with strategic financial data providers for offering evolution
  • Delivered competitive analysis and market insights shaping investment decisions
  • Represented the portfolio in industry conferences and produced thought leadership material

Product Manager
Business Intelligence

Led major analytics platform migration and customer onboarding

Marketing Project Manager
Securities Markets

Developed business case and launched Board approved market development solution

Young Graduate
Programme

Rotation across Marketing and Sales divisions — Internship Human Rights Without Frontiers (2010)

Cross-functional Leadership & Stakeholder Alignment
Customer-Centric Thinking & End-to-End Perspective
Payments Product & Market Strategy
Operational Efficiency & Ways of Working Optimisation
Data-informed Decision Making
Team Leadership & Talent Development
Executive Communication & Strategic Influence
Agile & Structured Delivery (Agile, PRINCE2)

In progress — 2026

ITIL 4 Foundations

Certification in progress

2025

Senior Leadership Programme

Centre for Creative Leadership

2020

Agile Bootcamp

2016

PRINCE2 Certification

B2B Learning

2015

Product Management Certification

Product Focus

2011

Master's Degree in Political Sciences

UCLouvain — International Relations / Diplomacy · Minor: Gender Studies
Erasmus — University of Geneva

Career Development Initiative
Swift — 2025

Co-developed a company-wide career self-assessment tool supporting employee development

Voluntary Programme Management
Swift — 2011–2016

Co-managed a €70K annual budget encouraging staff philanthropic initiatives, in line with ESG priorities

Internship
Human Rights Without Frontiers — 2010

Advocacy with the European Parliament

Languages

French (Native)
English (Fluent)
Dutch (Intermediate)

Tools

Jira Service Desk & Boards
Confluence
Salesforce

Analytics

IBM Cognos
MicroStrategy

Personal

Certified First Aid Helper
Reading · Hiking · Fitness · Travel · Live music